September 17th, 2008
Hindy Weber-Tantoco and Rogue Magazine’s Style Issue
The paradox of her crusade, of course, isn’t lost on Hindy. She’s not biting the hand that feeds her, only urging a sense of balance. An insider like her, after all, is always more acutely aware of the industry’s excesses.
So says the caption on this page of Rogue magazine’s September 2008 issue featuring the young Rustan’s designer Hindy Weber-Tantoco. On the cover, she is pictured about to cut a scarf which, the reader will discover, is actually an Hermes. In an inner fold, she is using it to shine her shoes. Other shots show her flaming a fashion book with Chanel No. 5, cutting an Armani suit, dragging a mannequin with a Louis Vuitton, and spraying water on a Chanel bag.
We honestly don’t feel remorse for those fashion items, but we feel awkward for Rogue. If anyone is to be accused of biting the hand that feeds it, it is them. Sure, Hermes, Chanel, Armani, and Louis Vuitton may never advertise on their magazine, but this month’s spread still says something about what Rogue really thinks about brands. These names, no matter how small, helped the magazine survive for more than a year. It even looks like they packaged Rustan’s product index this month as a deal with Hindy.
These heretical photos? They were born out of Hindy’s vision. She proposed it, and Rogue embraced her idea posthaste.
In the end, they had to put it on her shoulders. They do realise that it’s hard to be a brand-hating magazine, and they’re right. Taking this intrigue aside, we think Rogue is back with a great issue since that Joey Mead fiasco. And though this may look like a problem, we’ve got no issues with Rogue’s style. We love irony, and we’re still buying it.






























