Philippine Entertainment News

It’s hard to describe our excitement when we scored a ticket to FHM Philippines‘ 100 Sexiest Women in the World 2008 party at World Trade Center last Thursday night. That meant we could see the country’s hottest celebrities in the flesh. Even with the no-show of ABS-CBN’s Angel Locsin and Angelica Panganiban, it was the bomb. What most caught our fancy though is how just about any sponsor could be made sexy for such an event. Here are the (we kid!) evidence:

Premiere Condoms

There’s no question some condom has got to sponsor the event and, in our opinion, they got the best models of the night. Although it’s peculiar that women had to model for the brand, we wouldn’t want it the other way either.

RRJ

No, wait. That’s not RRJ the Kitty Girls are wearing? Sorry. But really, people look at fashion brands as a mark of attractiveness (or sexiness), so there’s no problem with RRJ at all. We’re just wondering if the stuff their models wore are actually available at their shops.

San Mig Light

Now, this is why we need advertising people. Because beer, with its association to beer belly, isn’t that sexy. Oh, they added “Light”! And when you’re tipsy already, it’s hard not to love Alyssa Alano’s sexy accent? And Mystica’s (that’s not her?) split routine.

Master

If to smoothen one’s zit face, it’s easy to bring out the sexy from a young man’s astringent. Stick some toy cars on the models’ bras, and you have a Freudian fantasy incarnate.

Samba

We still find it hard to think corned beef as sexy, but with the word “Brazilian” on their brand, Mardi Gras flashes in our mind instantly. These guys just know how to get away with it. What we don’t know is how Pinoys will react if some of those in the runway are trannies too.

Surbex

Taking aside that this multivitamins brand sounds like “cervix” or “sure sex”, making it sexy is sort of a challenge. We think that explains their wide use of nipple tape.

Citizen

We really don’t know what to do with timepiece in an FHM event. That better be a watch on the model’s wrist, or we’ll assume there’s a sexual fetish for hearing “tictactictac”.

There you go, pervs folks. We hope you learned how to sexualize any brand. And we better see Meralco, PLDT, 555 Sardines and what have you on the FHM 100 sponsors list next year. Click HERE for more pics!